PSFY.
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PSFY.
Business process automation consulting

PSFY.

Simple Processes

Your process is unique. So is the way we solve it.
We get to know how your operation really works and connect the best tools to create efficiency, at an hourly rate lower than that of many consultancies offering the same availability or less.

www.PSFY.com.br

PSFY.
Henrique Ribeiro, founder of PSFY
Henrique Ribeiro
Founder of PSFY

5 years in processes.
Two awards. One consultancy.

Agronomist from UFPR, the Federal University of Paraná, but processes have always been my passion. In college I ran an organic food delivery business and found out I liked designing how things work more than the technical side of agriculture.

At Pipefy I was responsible for continuous improvement of the back office and later joined the Partners team, helping other consultancies structure their processes. In 2024 I founded PSFY to bring this practical approach to companies in any industry.

Pipefy Agile Finance Team
Pipefy Best Internal Pipe 2024
PSFY.

Process mapping and implementation consulting.

We map how your operation works today, design the right workflow and implement it. Pipefy is our main tool, because we consider it the best on the market for building processes. We power it up with integrations, automations and AI agents to make everything more efficient, scalable and intelligent.

We don't sell Pipefy. You get the license directly at pipefy.com.
Pipefy
Processes
Pipefy AI
AI Studio
MS Azure
Cloud
Google W.
Productivity
Make
Integrations
Claude
AI
OpenAI
LLM
Typebot
Chatbots
Zapier
Integrations
15+
Active clients
80+
Processes implemented
25+
Processes with AI
40+
Integrations delivered
PSFY.

Not like other consultancies.

Processes are about people.
More important than delivering a new process is your team knowing how to use the tool to win back time: for a coffee break, to leave earlier, to be with family. Technology is the means, not the end.
The skill to deliver with quality.
Structures that few consultants master (like running the solution and the database in a single workflow, with conditional automations), delivered on short timelines without sacrificing quality.
Knowledge from inside the tool.
Years working inside Pipefy itself, having completed every training program and won two internal awards while on the team: Agile Finance Team and Best Internal Pipe 2024. Knowledge that becomes a method applied to every client.
From startups to multinationals.
We work with everyone from startups and supplement brands to Diageo (30,000 employees worldwide), crane rental and distribution companies. Diverse experience that brings know-how to any industry.
Gets you off spreadsheets without breaking the bank.
Focused on small, mid-sized and large companies (teams of 2 or more) that want to stop doing manual work. And at an hourly rate lower than that of many consultancies offering the same availability or less.
PSFY.

Clients who orchestrate with us.

Diageo W Rental GRS Labhoro Forton Playrec Okiar Ornare
PSFY.
“

PSFY has been an important partner in supporting our processes at Diageo. We already used Pipefy day to day, but we needed to evolve some workflows, especially those related to our fleet, to gain more efficiency and automation. PSFY helped improve processes that already existed, supporting the creation of more robust automations and the use of databases and conditional logic, always in a practical way aligned with our operation.

Hernani Rocha
Fleet Management Specialist LATAM, Diageo · translated from Portuguese
PSFY.

Processes that work in practice.

Wrental · Purchasing
5,500+ orders
Completed in 18 months
Purchasing from inventory to invoicing, with approval through an interface and automatic invoices. The team saves about 30 hours a week. Purchasing was the entry point, and today 20 processes run the operation.
Diageo · Room booking
Goodbye, email
Full autonomy for requesters
A form that only opens after Outlook validation and automatically brings in the right team for each request. Each requester tracks their own request in a portal, from booking to catering costs.
Labhoro · Diagnostic
12h of mapping
Nine interviews across every area
Mapping and understanding of the entire operation, going straight to the root cause of the billing errors. The proposal laid out an architecture with 5 connected pipes, a client database and a commission layer.
PSFY.

GRS. From first contact to repeat purchase.

Two connected processes that cover the full customer cycle. Whoever closes in the first goes straight into the second.

Process 1 · Sales and leads
11,000+ leads
250 active customers on the platform
A funnel from prospecting to closing. An AI qualifies the lead before the SDR steps in, and everything is recorded with tags, so the operation keeps running even if someone leaves the team.
Process 2 · After-sales
7.5 → 9.5 NPS
Customer satisfaction
Follow-ups at 45, 90 and 120 days by email and WhatsApp via Typebot. The AI reads the replies and routes the next steps, from sending a gift to a dissatisfaction form.
PSFY.

A 6-step method + ongoing improvements.

Delivery in stages with full transparency: you follow, validate and approve each part. Once the project is ready and running, ongoing improvements are billed by the hour.

PSFY Method
Project · Consulting
01
Kickoff
Meeting and priorities
We understand the context and align priorities.
02
Planning
Estimate and sequence
We estimate time and organize the ideal sequence.
03
Design
Mapping in Miro
We structure the project before any code.
Hours Package Support with mapping and with the options Pipefy offers from the design stage.
04
Execution
Weekly meetings
Continuous alignment and validation.
05
Adjustments
Dedicated pipe
Adjustments through a dedicated pipe, solved fast.
Hours Package Specific tweaks to the pipe, automations, emails and integrations.
06
Project ON
Training and handoff
Team trained, product delivered and running.
Hours Package Platform training and how to get the most out of Pipefy.
PSFY.

What's the right format
for your
company?

PSFY.

FORMATS

Format 01

Hours Package

For your first engagement. Use it to start from scratch or for adjustments, fixes and small implementations.

10 hours on your first engagement
Investment $300
  • →On-demand execution
  • →Flexible schedule
  • →Then $40/hour, or $65/hour with integrations
  • →No long-term commitment
Most requested
Format 02

Monthly Consulting

A dedicated analyst to keep improving your processes, with recurring meetings and a roadmap.

Monthly commitment
Investment on request
  • →An analyst dedicated to you
  • →Weekly progress meetings
  • →Ongoing improvement roadmap
  • →Priority support
Format 03

Fixed-Scope Project

To build a specific area from scratch, with a defined scope and timeline, which can include AI agents.

Fixed scope and timeline
Investment on request
  • →Detailed discovery
  • →Development in stages
  • →AI agents implementation
  • →Team training and handoff
Request a detailed quote

You get a reply the same day.

PSFY.

Pipefy training.

Your team really using Pipefy, not just clicking buttons. You choose the format and number of hours that fit your operation.

4h
Basic
8h
Medium
12h
Advanced
+
Custom
Investment Custom quote
based on format and hours
On-site Online
  • Diagnostic before training
    We sit down with your process team and understand what you already have in place.
  • Improvement suggestions along the way
    Our trainers are process consultants, not by-the-book instructors, so we point out where things can improve.
  • Internal and external clients
    We train your internal team and also the external clients of your operation.
  • A self-sufficient team at the end
    The goal is autonomy. Your team leaves knowing how to use Pipefy without depending on anyone.
PSFY.

Ready to orchestrate your next process?

Request a detailed quote or talk to a specialist. We map opportunities, understand your situation and show you how it would work in practice.

Request a quote
WhatsApp
+55 41 99504-1300
Email
contato@psfy.com.br
Website
www.psfy.com.br
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