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Processes explained simply

Here we write about what really happens inside operations, what gets stuck, what can be automated and what's better left as it is.

Articles are currently published in Portuguese
Processes October 9, 2026 4 min read

Google said 2 leads and WhatsApp said 0

Two tools were measuring the same event and giving different answers. In between sat a form that collected the data and threw it away, without raising an error anywhere.

Processes Lead capture Metrics Integrations
Case study September 25, 2026 3 min read In Portuguese

How Wrental's purchasing process handled 6,016 orders in 18 months

Wrental was buying through email and WhatsApp across 5 locations. Today 9 locations run a single process, with 6,016 orders completed and a median lead time of 12 days.

Purchasing Processes Pipefy Metrics
Case study September 18, 2026 3 min read In Portuguese

How to clean up a messy lead database using AI

At a multi-brand car dealership, each salesperson entered leads their own way and the same customer showed up three times. Instead of cleaning everything by hand, we automated how data comes in.

Data quality Applied AI Pipefy Sales automation
Processes September 15, 2026 4 min read In Portuguese

How to organize marketing requests in a single workflow

Artwork on WhatsApp, packaging by email, urgent jobs on the designer's desk. Nobody knows how many requests are open. That's not a lack of people, it's a lack of structure.

Processes Request management Applied AI Metrics

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Processes and diagnostics Applied AI Pipefy Miro Integrations Automation

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